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Country Choice

About Us

Delivering Prosperity

Our Purpose

To enable shared prosperity through sustainable food production.

Our Vision

To be the food partner of choice.

Our Core Values

At all levels of the company, we are driven by values that permeate every aspect of our working lives:

Team Players
  • We recognise our greatest asset is our people.
  • We listen, we plan, we act, and we hold each other accountable.
  • We work together, succeed together, celebrate together.

Excellence

  • We meet the highest safety and biosecurity standards.
  • We ensure traceability through our Farm-to-Family value chain.
  • We are passionate about producing quality, healthy food products.

Commitment

  • We are dedicated to excellent customer service. We always keep our
    promise.
  • We strive to be the most trusted partner providing innovative products and
    service solutions.
  • We constantly engage and work with the communities around us.

Responsibility

  • We are custodians of the environment under our care.
  • We strive to be ethical and hold our partners accountable.
  • We live up to our civic and regulatory responsibilities.

Our History

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Corporate Responsibility

Country Choice is a proud sponsor of the Lusaka Powerhouse Rugby Club providing kits and supporting their youth programme by donating chicken. Country Choice Chicken is also a sponsor of Mixed Martial Arts Zambia events and their fighters.

People
  • We maintain a workplace culture that prioritises staff engagement, opportunities for career growth and a shared sense of ownership.

Efficiency

  • We manage our operations to be competitive, both on cost of production and price to customer, and to minimise wastage.

Customers

  • We build lasting customer relationships by delivering the best solutions in a spirit of partnership.

Health

  • We produce healthy poultry products through strict adherence to the highest standards of biosecurity, traceability, animal welfare and food safety.